LaunchYU Team

Sarah Howe

Director, Innovation York

Sarah is a business development professional with extensive experience fostering innovation and developing strategic business operations.

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Over the past six years, Sarah has successfully created an innovation office at York University that provides a myriad of services across the university and has grown the team to 17. She has created and grown a pan-university educational entrepreneurship program, developed and manages two start-up incubators; and developed and manages an 8000 square foot innovation centre, YSpace, as a strategic step in the development of a new campus. In addition, Sarah is co-lead for the strategic development of innovation and entrepreneurship across the York University campus.

LaunchYU Coaches

Aïko Thurlow

Aïko is the founder and CEO of InFounders, an organization that runs masterminds for entrepreneurs. She is also the Program Director for SHAD, an award-winning enrichment and entrepreneurship program for youth.

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Aïko has been active in the New York and Toronto startup space, building her own ventures and mentoring entrepreneurs. She is closely knit to the local startup community, lecturing at universities, speaking at meetups, and participating in the organization of events such as Propelify (one of the largest NY innovation events), Startup Weekends, and the Women Techmaker Conference. She is also a startup mentor and the founder of Toolmuse, a tech startup.

She previously worked as a consultant with Accenture as well as in banking, with a special focus on small businesses.

Elliott Atkins

Elliott is Co-founder of Opilio Labs, a new company capitalizing on the growth and excitement around the Internet of Things.

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His passion for entrepreneurship and education allows him to split his time between helping organizations grow their people and revenue and developing our leaders of the future. Elliott is also a Professor in the School of Marketing at Seneca College focusing on Sales, Marketing and Entrepreneurship. He currently helps young entrepreneurs start and grow their new businesses as a Business Coach and Lead Mentor at HELIX, Seneca’s on-campus business accelerator program.

Elliott founded and built a place-based media business, AddMirror, which has grown to include locations in Montreal, Toronto, Calgary and Vancouver. He has over 10 years of experience working with Agencies and brands across Canada. Prior to founding AddMirror, Elliott held sales and sales leadership positions at leading technology companies including Microsoft, Dell and Sprint.

Elliott holds an MBA in Marketing from the Schulich School of Business and a BASc in Electrical Engineering from the University of Waterloo.

Mick Be

Mick Be is the CEO & Founder of IAmI Authentications, Inc. (“IAmI”), a Canadian based cybersecurity company.

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After many years of experiences, having worked in the financial services sector (Amex, Discover Financial Services, Visa and TD Bank), Mick began his entrepreneurial journey over 7 years with two prior startups before IAmI. He has always been front and centre at the crossroads of modern technologies and securing private & sensitive data.

Over the years, Mick has excelled in developing a deeper set of knowledge and experiences in the prevention of cyber threats & risks, fraud and cyber data exploits. Mick prides his newest initiative around completely changing user experiences - through instinctive intelligent empowerment.

LaunchYU Mentors


Aird Berlis logo

Aird & Berlis

Funding Partner

City of Toronto logo

City of Toronto

Funding Partner

StartUp HERE Toronto logo

StartUp HERE Toronto

Funding Partner

InFounders logo


Program Partner