Founder Fundamentals: Social Media Strategies

November 19, 2020 @ 6:00 pm – 8:00 pm
Online (Zoom)
Founder Fundamentals: Social Media Strategies @ Online (Zoom)

Founder Fundamentals is an 11-week workshop series brought to you by LaunchYU and Markham Small Business Centre (MSBC) designed to help you kickstart your entrepreneurial career.

About this Series:

Interested in building your entrepreneurial skills to launch your startup?

Whether you are a professional services company, brick and mortar or technology startup, the program aims to equip you with the essential skills and knowledge needed to succeed. Spanning across topics such as Business Plan Writing, Bootstrapping, and Setting up a Shopify Store, this program provides a wide range of learning. The program also connects you with local resources for potential next steps as you progress in your entrepreneurial ventures.

Participants who attend at least 9 out of the 11 workshops will get a Certificate of Achievement, illustrating their dedication to learning about the essentials of launching a successful business.

About this Workshop:

Social media has become a powerful tool for startups. But how do you leverage your online presence to speak to your customers, create more brand awareness and essentially more sales?  Abtin Masseratagah is known as a digital pioneer who has managed to grow to over 30,000,000 followers for himself and his clients. He has amassed over $100,000,000 in sales for his clients using custom strategies that can be applied to your own online strategy. Learn how he went from a small youtube influencer with 4000 subscribers in 2008 to building a full stack Digital Marketing agency that has delivered hundreds of millions impressions per month for his clients.

During this workshop Abtin will speak about:

  • How you can build an impactful digital strategy for free
  • Identifying the right social networks for your strategy
  • How to build content that will resonate with your audience
  • Free online tools and resources to help you implement your strategy
  • Learning how to evaluate the performance of each of your social media platforms


Speaker: Abtin Masseratagah , CEO & Founder of Northrn Mo.

Abtin Masseratagah is a digital marketing consultant and the founder of the Toronto-based digital and social media marketing firm Northrn Mo. Abtin has over a decade of industry experience and has been featured in Forbes, Huffington Post,, and Entrepreneur Magazine. He specializes in viral marketing, growth hacking, influencer marketing, social media marketing, and brand amplification across all social media platforms including Twitter, Facebook, Instagram, etc. He's worked with numerous brands such as Ivory Ella, Self Care Station, Electric Family, Protocol Recordings, Republic Recordings, Numari Co, and more. Abtin and his firm have sold over $100,000,000 worth of products online and have also grown over 30,000,000 followers for themselves and their clients.


*Zoom link will be accessible in your Order Confirmation page emailed to you after registration (click on "Go to Online Event").