Founder Fundamentals: Setting up a Shopify Store

November 12, 2020 @ 6:00 pm – 8:00 pm
Online (Zoom)
Founder Fundamentals: Setting up a Shopify Store @ Online (Zoom)

Founder Fundamentals is an 11-week workshop series brought to you by LaunchYU and Markham Small Business Centre (MSBC) designed to help you kickstart your entrepreneurial career.

About this Series:

Interested in building your entrepreneurial skills to launch your startup?

Whether you are a professional services company, brick and mortar or technology startup, the program aims to equip you with the essential skills and knowledge needed to succeed. Spanning across topics such as Business Plan Writing, Bootstrapping, and Setting up a Shopify Store, this program provides a wide range of learning. The program also connects you with local resources for potential next steps as you progress in your entrepreneurial ventures.

Participants who attend at least 9 out of the 11 workshops will get a Certificate of Achievement, illustrating their dedication to learning about the essentials of launching a successful business.

About this Workshop:

The world of retail is changing dramatically. Brands are now going direct to consumer.

In this workshop, we’ll take you step-by-step through setting up your first store on Shopify, the leading e-commerce platform that’s fuelling the direct-to-consumer movement. While Shopify has made the process of creating an online store easier than ever, there’s still a ton of tricks and tips to know about optimizing your site to make the most sales.

We’ll walk through every element of the Shopify platform, from design to inventory management to integrating the right apps. You will leave with enough knowledge to open your first store and avoid making unnecessary (and costly) rookie mistakes.


  • Know everything you need to know about using Shopify to create your first store
  • Understand best practices in store design and know how to make a great-looking website (without knowing how to code)
  • Learn how to position your brand and products to inspire your customers to buy
  • Know how to set up your inventory and products in your store
  • Understand how to write amazing product descriptions
  • Know the best apps and other third-party integrations to use to make running your store easier and generate faster sales
  • Know how to optimize your site to make faster sales
  • Get a checklist that every Shopify owner needs to know BEFORE launching
  • See brilliant examples of Shopify stores and tips you can take away

Speaker: Stephan Peralta, Shopify Plus Expert, Shopify

As a design driven entrepreneur he is known as a thoughtful leader and listener, ensuring all clients’ needs and aspirations are met. As the Owner and Creative Director at Sovi Creative, Stephan has a knack for recognizing and fostering talent. He believes that communication, trust and partnership is critical within each project he touches. Living to positively disrupt the status quo and is a strong believer in creating paradigm shifts. Stephan has the ability to see a project from every angle without losing sight of the critical details. He places high value on simple design and forward thinking on web technologies. His varied skills and strengths make him a total unicorn. Always first to deliver the punchline Stephan’s work is both conceptual and clever. His ability to define and extend a brand's voice is complemented by great taste and his contemporary take on design. He brings a positive energy and confident communication to each project only offering the best possible product that is a natural realization of the brand. Always offering inspiration, the occasional dad joke, and is a total INFJ personality type.

*You must complete your registration here to access the webinar: