Customer Development is the next step in the Lean Startup Methodology, after Business Modelling.
Developed by serial entrepreneur Steve Blank, Customer Development is the practice of gaining customer insights to generate, test, and optimize ideas for products and services through interviews and structured experiments. Customer development is used to help build products and services that customers want and avoid spending time and money on products or servies that customers don’t want.
This workshop will help you to identify your customers problems and test ideas to optimize them. You will be able to learn some of the tools and skills needed to get valuable information from potential customers so you can set up your business for success.
Facilitator: Lalit Guglani
Lalit is a CEO turned innovator, educator, mentor, coach and investor in early stage enterprise nurturing innovation and growth. He is a strategist with hands-on transformational experience to achieve radical change and bottom line.
Lalit has earlier spent a lifetime in all functions of business and transforming four publicly-listed international businesses as CEO. He has spent last few years building and leading innovative capital efficient entrepreneurship programs.
As a former CEO Lalit has extensive experience in nurturing, turning around and growing four businesses across different industry segments. He has extensive experience in Strategy, financial restructuring, change management, business operation turnaround, sales, marketing, recruiting and nurturing teams. He has guided numerous organizations on strategy and coached senior and middle management in client organizations.