*Please note the new date for this session (previously Nov. 1st)
You have a great product/service backed by a solid business model. The next step in the process of building a startup is to get the product/service out in the market, get people to use it and make money out of it! This is often the hard part and many startups fail to market their product/service and sell it.
Revenue Engineering is a set of processes that drive customer traction and revenue for a business. This workshop is designed to help you understand the importance of sales and marketing, and lay a solid foundation for revenue growth.
Facilitators: Jesse Ariss & Elliott Atkins
Jesse Ariss is senior product marketing manager at Vidyard, the world’s leading video platform. He lives in the world between the product and marketing teams, helping guide the company’s strategy and direction. Jesse has spearheaded several Vidyard product launches, including Vidyard for Support, the world’s first video platform designed to supercharge customer success teams. Prior to Vidyard, Jesse was responsible for product marketing at BlackBerry Messenger and before that, he was on stage—he has a degree in drama from the University of Waterloo.
Elliott is Co-founder of Opilio Labs, a new company capitalizing on the growth and excitement around the Internet of Things. His passion for entrepreneurship and education allows him to split his time between helping organizations grow their people and revenue and developing our leaders of the future. Elliott is also a Professor in the School of Marketing at Seneca College focusing on Sales, Marketing and Entrepreneurship. He currently helps young entrepreneurs start and grow their new businesses as a Business Coach and Lead Mentor at HELIX, Seneca’s on-campus business accelerator program.
Elliott founded and built a place-based media business, AddMirror, which has grown to include locations in Montreal, Toronto, Calgary and Vancouver. He has over 10 years of experience working with Agencies and brands across Canada. Prior to founding AddMirror, Elliott held sales and sales leadership positions at leading technology companies including Microsoft, Dell and Sprint.
Elliott holds an MBA in Marketing from the Schulich School of Business and a BASc in Electrical Engineering from the University of Waterloo.